Dealer Reviews

Best Car Dealerships in Orlando, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 16 min read

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Orlando metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 117 dealerships across the Orlando area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.

Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best car dealership in Orlando?

The best car dealership in Orlando by verified out-the-door price data is Mullinax Ford Of Central Florida (Ford, Apopka, FL): A grade, 100/100 across 21 quotes from the past year, with no quoted add-ons in its 21 quotes from the past year.

Close behind:

  1. Mullinax Ford Of New Smyrna Beach (Ford, New Smyrna Beach), A grade, 100/100 across 20 quotes from the past year, with no quoted add-ons in its 20 quotes from the past year.
  2. Coggin Deland Ford (Ford, Orange City), A grade, 100/100 across 19 quotes from the past year, with no quoted add-ons in its 19 quotes from the past year.

Best for:

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

Best Dealer by Brand in Orlando

The top-graded dealer for each brand CarEdge ranks in Orlando. Click a brand for the full ranking.

BrandBest DealerCityGradeScoreQuotes, Past Year
AudiAudi South OrlandoOrlandoA967
ChevroletVann Gannaway ChevroletEustisA1009
ChryslerLake Wales Chrysler Dodge Jeep RAMLake WalesA1007
DodgeLake Wales Chrysler Dodge Jeep RAMLake WalesA1007
FordMullinax Ford Of Central FloridaApopkaA10021
GMCOrange Buick GmcOrlandoA1007
HondaStarling HondaTitusvilleA9824
HyundaiHeadquarter HyundaiLake MaryA997
JeepLake Wales Chrysler Dodge Jeep RAMLake WalesA1007
KiaDyer Kia Lake WalesLake WalesA10012
MazdaHeadquarter MazdaClermontA10017
NissanReed Nissan ClermontClermontA995
RAMLake Wales Chrysler Dodge Jeep RAMLake WalesA1007
SubaruSubaru North OrlandoSanfordA10016
ToyotaSeminole ToyotaSanfordA9613

CarEdge Certified Dealers in Orlando

Seven dealers in Orlando are CarEdge Certified. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:

  • All-in out-the-door price up front
  • No surprise add-ons
  • Fast, real answers
  • An honest, no-pressure experience

CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

Mullinax Ford Kissimmee: CarEdge Certified Ford dealer in Kissimmee

Mullinax Ford Kissimmee in Kissimmee, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (99/100 across 23 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $0 — confirmed by CarEdge: no dealer fees

See Mullinax Ford Kissimmee’s grade and verified quotes →

Cocoa Ford: CarEdge Certified Ford dealer in Cocoa

Cocoa Ford in Cocoa, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (97/100 across 22 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $1,377 — above the FL median of $1,299

See Cocoa Ford’s grade and verified quotes →

Sport Subaru: CarEdge Certified Subaru dealer in Orlando

Sport Subaru in Orlando, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (97/100 across 8 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: Not shown in its quotes from the past year

See Sport Subaru’s grade and verified quotes →

Seminole Chevrolet: CarEdge Certified Chevrolet dealer in Sanford

Seminole Chevrolet in Sanford, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (97/100 across 7 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $1,399 — above the FL median of $1,299

See Seminole Chevrolet’s grade and verified quotes →

Orlando Volkswagen South: CarEdge Certified Volkswagen dealer in Orlando

Orlando Volkswagen South in Orlando, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (97/100 across 6 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $1,399 — above the FL median of $1,299

See Orlando Volkswagen South’s grade and verified quotes →

Seminole Toyota: CarEdge Certified Toyota dealer in Sanford

Seminole Toyota in Sanford, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (96/100 across 13 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $1,399 — above the FL median of $1,299

See Seminole Toyota’s grade and verified quotes →

Autonation Toyota Winter Park: CarEdge Certified Toyota dealer in Winter Park

Autonation Toyota Winter Park in Winter Park, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (92/100 across 37 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $1,494 — above the FL median of $1,299

See Autonation Toyota Winter Park’s grade and verified quotes →

See every CarEdge Certified dealer →

Top 15 Car Dealerships in Orlando

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Mullinax Ford Of Central Florida

Ford · Grade: A · Score: 100/100 · Apopka, FL

Mullinax Ford Of Central Florida is an A-grade Ford dealer in Orlando on verified out-the-door data — 100/100 across 21 quotes from the past year.

  • Dealer fees: $0 — confirmed by CarEdge: no dealer fees
  • Quoted add-ons: None in 21 quotes from the past year
  • Quotes, past year: 21

See full review & verified quotes →

#2 — Mullinax Ford Of New Smyrna Beach

Ford · Grade: A · Score: 100/100 · New Smyrna Beach, FL

Mullinax Ford Of New Smyrna Beach is an A-grade Ford dealer in Orlando on verified out-the-door data — 100/100 across 20 quotes from the past year.

  • Dealer fees: $0 — confirmed by CarEdge: no dealer fees
  • Quoted add-ons: None in 20 quotes from the past year
  • Quotes, past year: 20

See full review & verified quotes →

#3 — Coggin Deland Ford

Ford · Grade: A · Score: 100/100 · Orange City, FL

Coggin Deland Ford is an A-grade Ford dealer in Orlando on verified out-the-door data — 100/100 across 19 quotes from the past year.

  • Dealer fees: $998 — below the FL median of $1,299
  • Quoted add-ons: None in 19 quotes from the past year
  • Quotes, past year: 19

See full review & verified quotes →

#4 — Headquarter Mazda

Mazda · Grade: A · Score: 100/100 · Clermont, FL

Headquarter Mazda is an A-grade Mazda dealer in Orlando on verified out-the-door data — 100/100 across 17 quotes from the past year.

  • Dealer fees: $1,225 — below the FL median of $1,299
  • Quoted add-ons: None in 17 quotes from the past year
  • Quotes, past year: 17

See full review & verified quotes →

#5 — Subaru North Orlando

Subaru · Grade: A · Score: 100/100 · Sanford, FL

Subaru North Orlando is an A-grade Subaru dealer in Orlando on verified out-the-door data — 100/100 across 16 quotes from the past year.

  • Dealer fees: $999 — below the FL median of $1,299
  • Quoted add-ons: None in 16 quotes from the past year
  • Quotes, past year: 16

See full review & verified quotes →

#6 — Weikert Ford

Ford · Grade: A · Score: 100/100 · Lake Wales, FL

Weikert Ford is an A-grade Ford dealer in Orlando on verified out-the-door data — 100/100 across 15 quotes from the past year.

  • Dealer fees: $655 — below the FL median of $1,299
  • Quoted add-ons: None in 15 quotes from the past year
  • Quotes, past year: 15

See full review & verified quotes →

#7 — Fields BMW Lakeland

BMW · Grade: A · Score: 100/100 · Lakeland, FL

Fields BMW Lakeland is an A-grade BMW dealer in Orlando on verified out-the-door data — 100/100 across 14 quotes from the past year.

  • Dealer fees: $1,095 — below the FL median of $1,299
  • Quoted add-ons: None in 14 quotes from the past year
  • Quotes, past year: 14

See full review & verified quotes →

#8 — Fields BMW South Orlando

BMW · Grade: A · Score: 100/100 · Orlando, FL

Fields BMW South Orlando is an A-grade BMW dealer in Orlando on verified out-the-door data — 100/100 across 14 quotes from the past year.

  • Dealer fees: $1,016 — below the FL median of $1,299
  • Quoted add-ons: None in 14 quotes from the past year
  • Quotes, past year: 14

See full review & verified quotes →

#9 — Dyer Kia Lake Wales

Kia · Grade: A · Score: 100/100 · Lake Wales, FL

Dyer Kia Lake Wales is an A-grade Kia dealer in Orlando on verified out-the-door data — 100/100 across 12 quotes from the past year.

  • Dealer fees: $999 — below the FL median of $1,299
  • Quoted add-ons: None in 12 quotes from the past year
  • Quotes, past year: 12

See full review & verified quotes →

#10 — Sun State Ford

Ford · Grade: A · Score: 100/100 · Orlando, FL

Sun State Ford is an A-grade Ford dealer in Orlando on verified out-the-door data — 100/100 across 10 quotes from the past year.

  • Dealer fees: $702 — below the FL median of $1,299
  • Quoted add-ons: None in 10 quotes from the past year
  • Quotes, past year: 10

See full review & verified quotes →

#11 — Vann Gannaway Chevrolet

Chevrolet · Grade: A · Score: 100/100 · Eustis, FL

Vann Gannaway Chevrolet is an A-grade Chevrolet dealer in Orlando on verified out-the-door data — 100/100 across 9 quotes from the past year.

  • Dealer fees: $484 — below the FL median of $1,299
  • Quoted add-ons: None in 9 quotes from the past year
  • Quotes, past year: 9

See full review & verified quotes →

#12 — Lake Wales Chrysler Dodge Jeep RAM

Chrysler · Grade: A · Score: 100/100 · Lake Wales, FL

Lake Wales Chrysler Dodge Jeep RAM is an A-grade Chrysler dealer in Orlando on verified out-the-door data — 100/100 across 7 quotes from the past year.

  • Dealer fees: $788 — below the FL median of $1,299
  • Quoted add-ons: None in 7 quotes from the past year
  • Quotes, past year: 7

See full review & verified quotes →

#13 — Orange Buick Gmc

Buick · Grade: A · Score: 100/100 · Orlando, FL

Orange Buick Gmc is an A-grade Buick dealer in Orlando on verified out-the-door data — 100/100 across 7 quotes from the past year.

  • Dealer fees: $899 — below the FL median of $1,299
  • Quoted add-ons: None in 7 quotes from the past year
  • Quotes, past year: 7

See full review & verified quotes →

#14 — Dodge Chrysler Jeep RAM Fiat Of Winter Haven

Dodge · Grade: A · Score: 100/100 · Winter Haven, FL

Dodge Chrysler Jeep RAM Fiat Of Winter Haven is an A-grade Dodge dealer in Orlando on verified out-the-door data — 100/100 across 5 quotes from the past year.

  • Dealer fees: $788 — below the FL median of $1,299
  • Quoted add-ons: None in 5 quotes from the past year
  • Quotes, past year: 5

See full review & verified quotes →

#15 — Alfa Romeo Of Central Florida

Alfa Romeo · Grade: A · Score: 100/100 · Orlando, FL

Alfa Romeo Of Central Florida is an A-grade Alfa Romeo dealer in Orlando on verified out-the-door data — 100/100 across 4 quotes from the past year.

  • Dealer fees: $998 — below the FL median of $1,299
  • Quoted add-ons: None in 4 quotes from the past year
  • Quotes, past year: 4

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

Orlando Dealer Rankings by Brand

Shopping a specific brand in Orlando? These rankings drill into each:

Orlando Car Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Mullinax Ford Of Central FloridaApopkaA100$0None21
2Mullinax Ford Of New Smyrna BeachNew Smyrna BeachA100$0None20
3Coggin Deland FordOrange CityA100$998None19
4Headquarter MazdaClermontA100$1,225None17
5Subaru North OrlandoSanfordA100$999None16
6Weikert FordLake WalesA100$655None15
7Fields BMW LakelandLakelandA100$1,095None14
8Fields BMW South OrlandoOrlandoA100$1,016None14
9Dyer Kia Lake WalesLake WalesA100$999None12
10Sun State FordOrlandoA100$702None10
11Vann Gannaway ChevroletEustisA100$484None9
12Lake Wales Chrysler Dodge Jeep RAMLake WalesA100$788None7
13Orange Buick GmcOrlandoA100$899None7
14Dodge Chrysler Jeep RAM Fiat Of Winter HavenWinter HavenA100$788None5
15Alfa Romeo Of Central FloridaOrlandoA100$998None4

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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