Best Toyota Dealerships near Green Bay, WI
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Green Bay, WI search area. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.
8 Toyota dealers in the Green Bay, WI search area currently clear the data threshold. Here’s how they rank.
Last updated November 12, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
Why This Search Covers 125 Miles
Small markets have fewer competing dealers. Fewer competitors means less pressure on price and fees.
CarEdge widened the search to 125 miles around Green Bay to find 8 Toyota dealers with enough verified out-the-door quotes to grade. One of them is within 50 miles. The closest graded dealer is Le Mieux Toyota, in Green Bay itself. Distances are approximate straight-line miles, so the drive will be longer. A dealer is ranked once CarEdge has more than three out-the-door quotes from it from the past year. Dealers with fewer are listed under Limited Data.
The best deal may be a drive away. Get written out-the-door quotes from several dealers before you go, and compare the totals, not the advertised prices. One of the graded dealers is outside Wisconsin. Taxes and registration are based on where you register the car, not where you buy it. CarEdge’s guide to buying a car in another state covers taxes, registration and delivery when the best quote comes from far away.
Watch CarEdge’s video on buying a car out of state:
What is the best Toyota dealer in the Green Bay, WI search area?
The best Toyota dealer in the Green Bay, WI search area by verified out-the-door price data is Heiser Toyota (Milwaukee, WI): A grade, 100/100 across 15 quotes from the past year, with no quoted add-ons in its 15 quotes from the past year.
Close behind:
- Serra Traverse City (Traverse City), A grade, 100/100 across 5 quotes from the past year, with no quoted add-ons in its 5 quotes from the past year.
- Wilde Toyota (West Allis), A grade, 100/100 across 5 quotes from the past year, with $437 in dealer fees, under the WI median of $497.
Best for:
- Lowest dealer fees: Serra Traverse City (Traverse City), $280.
- No quoted add-ons: Serra Toyota (Milwaukee), none in its 17 quotes from the past year.
- Most quotes, past year: Serra Toyota (Milwaukee), 17 quotes from the past year behind its A.
Among the A and B dealers ranked on this page.
Full ranking, dealer fees and quoted add-ons for every graded dealer are below.
Top 8 Toyota Dealers in the Green Bay, WI search area
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Heiser Toyota
Grade: A · Score: 100/100 · Milwaukee, WI · about 93 miles from Green Bay
Heiser Toyota is the top-graded Toyota dealer in the Green Bay, WI search area by verified data — A grade, 100/100, based on 15 quotes from the past year.
- Dealer fees: $479 — below the WI median of $497
- Quoted add-ons: None in 15 quotes from the past year
- Quotes, past year: 15
See full review & verified quotes →
#2 — Serra Traverse City
Grade: A · Score: 100/100 · Traverse City, MI · about 122 miles from Green Bay
Serra Traverse City put no quoted add-ons on any of its 5 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $280 — at the MI median
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#3 — Wilde Toyota
Grade: A · Score: 100/100 · West Allis, WI · about 104 miles from Green Bay
Quoted add-ons showed on only 20% of Wilde Toyota’s quotes from the past year — restrained by segment standards.
- Dealer fees: $437 — below the WI median of $497
- Quoted add-ons: On 1 of 5 quotes from the past year (20%)
- Quotes, past year: 5
See full review & verified quotes →
#4 — Le Mieux Toyota
Grade: A · Score: 99/100 · Green Bay, WI · about 1 miles from Green Bay
Le Mieux Toyota keeps the F&I office out of it: no quoted add-ons in its 6 quotes from the past year.
- Dealer fees: Not shown in its quotes from the past year
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#5 — Serra Toyota
Grade: A · Score: 97/100 · Milwaukee, WI · about 107 miles from Green Bay
Serra Toyota put no quoted add-ons on any of its 17 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $537 — above the WI median of $497
- Quoted add-ons: None in 17 quotes from the past year
- Quotes, past year: 17
See full review & verified quotes →
#6 — East Madison Toyota
Grade: A · Score: 94/100 · Madison, WI · about 112 miles from Green Bay
East Madison Toyota put quoted add-ons on just 21% of its quotes from the past year — light for an A-grade dealer.
- Dealer fees: $399 — below the WI median of $497
- Quoted add-ons: On 3 of 14 quotes from the past year (21%)
- Quotes, past year: 14
See full review & verified quotes →
#7 — Zeigler Toyota Racine
Grade: A · Score: 92/100 · Mount Pleasant, WI · about 122 miles from Green Bay
Zeigler Toyota Racine earns an A-grade on the CarEdge Dealer Transparency Index, based on 10 quotes from the past year.
- Dealer fees: $437 — below the WI median of $497
- Quoted add-ons: On 4 of 10 quotes from the past year (40%)
- Quotes, past year: 10
See full review & verified quotes →
#8 — Umansky Motor Cars
Grade: B · Score: 89/100 · Glendale, WI · about 95 miles from Green Bay
Umansky Motor Cars earns a solid B on verified data — solid fundamentals.
- Dealer fees: $499 — above the WI median of $497
- Quoted add-ons: On 1 of 4 quotes from the past year (25%)
- Quotes, past year: 4
See full review & verified quotes →
Limited Data
These Toyota dealers in the Green Bay, WI search area have verified OTD data, but not yet enough quotes from the past year to rank. We’re actively collecting more quotes for these dealers.
- Mark Toyota (Plover, WI, about 73 miles from Green Bay) — based on 2 quotes from the past year. View dealer page
- Rhinelander Toyota (Rhinelander, WI, about 104 miles from Green Bay) — based on 2 quotes from the past year. View dealer page
- Toyota Of Brookfield (Brookfield, WI, about 97 miles from Green Bay) — based on 2 quotes from the past year. View dealer page
- Bergeron Toyota (Iron Mountain, MI, about 93 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Brown Toyota (Milwaukee, WI, about 95 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Heiser Automotive Group (Glendale, WI, about 95 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Russ Darrow Toyota (West Bend, WI, about 74 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Bergstrom Toyota (Oshkosh, WI, about 44 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Bachrodt Baraboo Motors CDJR (Baraboo, WI, about 111 miles from Green Bay) — based on 2 quotes from the past year. View dealer page
- Smart Toyota (Madison, WI, about 123 miles from Green Bay) — based on 2 quotes from the past year. View dealer page
- Kolosso Toyota (Appleton, WI, about 25 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Serra Toyota Of Traverse City (Traverse City, MI, about 122 miles from Green Bay) — based on 1 quote from the past year. View dealer page
- Dahl Toyota Sheboygan (Sheboygan, WI, about 53 miles from Green Bay) — based on 2 quotes from the past year. View dealer page
- Leadcar Toyota Wausau (Wausau, WI, about 87 miles from Green Bay) — based on 1 quote from the past year. View dealer page
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
- Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
- Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
- Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →
Green Bay, WI Toyota Dealer Rankings at a Glance
| # | Dealer | City | Approx. Miles | Grade | Score | Dealer Fees | Quoted Add-ons | Quotes, Past Year |
|---|---|---|---|---|---|---|---|---|
| 1 | Heiser Toyota | Milwaukee | 93 | A | 100 | $479 | None | 15 |
| 2 | Serra Traverse City | Traverse City | 122 | A | 100 | $280 | None | 5 |
| 3 | Wilde Toyota | West Allis | 104 | A | 100 | $437 | 20% | 5 |
| 4 | Le Mieux Toyota | Green Bay | 1 | A | 99 | Not shown | None | 6 |
| 5 | Serra Toyota | Milwaukee | 107 | A | 97 | $537 | None | 17 |
| 6 | East Madison Toyota | Madison | 112 | A | 94 | $399 | 21% | 14 |
| 7 | Zeigler Toyota Racine | Mount Pleasant | 122 | A | 92 | $437 | 40% | 10 |
| 8 | Umansky Motor Cars | Glendale | 95 | B | 89 | $499 | 25% | 4 |
For the live list, including dealers graded since this page last updated, see the live Toyota dealer rankings near Green Bay, WI on the CarEdge Dealer Transparency Index.
More Toyota Dealer Rankings near Green Bay, WI
CarEdge ranks Toyota dealers in nearby markets and statewide with the same verified out-the-door data:
- Best Toyota Dealerships in Milwaukee (101 miles away)
- Best Toyota Dealerships in Wisconsin
- Best Toyota Dealerships in the US
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
- Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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