Best Toyota Dealerships in Massachusetts, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Massachusetts. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded 21 Toyota dealers across Massachusetts; below are the top 20 by transparency score. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated November 12, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best Toyota dealer in Massachusetts?
The best Toyota dealer in Massachusetts by verified out-the-door price data is Herb Chambers Toyota Of Auburn (Auburn, MA): A grade, 100/100 across 14 quotes from the past year, with no quoted add-ons in its 14 quotes from the past year.
Close behind:
- Herb Chambers Toyota Of Boston (Medford), A grade, 100/100 across 13 quotes from the past year, with no quoted add-ons in its 13 quotes from the past year.
- Ira Toyota Of Danvers (Danvers), A grade, 100/100 across 11 quotes from the past year, with no quoted add-ons in its 11 quotes from the past year.
Best for:
- Lowest dealer fees: Wellesley Toyota (Wellesley), $475, against the MA median of $595.
- No quoted add-ons: Copeland Toyota (Brockton), none in its 27 quotes from the past year.
- Most quotes, past year: Copeland Toyota (Brockton), 27 quotes from the past year behind its A.
Among the A and B dealers ranked on this page.
Full ranking, dealer fees and quoted add-ons for every graded dealer are below.
Top 20 Toyota Dealers in Massachusetts
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Herb Chambers Toyota Of Auburn
Grade: A · Score: 100/100 · Auburn, MA
Herb Chambers Toyota Of Auburn is the top-graded Toyota dealer in Massachusetts by verified data — A grade, 100/100, based on 14 quotes from the past year.
- Dealer fees: $504 — below the MA median of $595
- Quoted add-ons: None in 14 quotes from the past year
- Quotes, past year: 14
See full review & verified quotes →
#2 — Herb Chambers Toyota Of Boston
Grade: A · Score: 100/100 · Medford, MA
Herb Chambers Toyota Of Boston put no quoted add-ons on any of its 13 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $504 — below the MA median of $595
- Quoted add-ons: None in 13 quotes from the past year
- Quotes, past year: 13
See full review & verified quotes →
#3 — Ira Toyota Of Danvers
Grade: A · Score: 100/100 · Danvers, MA
Not one of Ira Toyota Of Danvers’s 11 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $545 — below the MA median of $595
- Quoted add-ons: None in 11 quotes from the past year
- Quotes, past year: 11
See full review & verified quotes →
#4 — Harr Toyota
Grade: A · Score: 100/100 · Worcester, MA
Harr Toyota keeps the F&I office out of it: no quoted add-ons in its 10 quotes from the past year.
- Dealer fees: $598 — above the MA median of $595
- Quoted add-ons: None in 10 quotes from the past year
- Quotes, past year: 10
See full review & verified quotes →
#5 — Tasca Toyota Boston
Grade: A · Score: 100/100 · Boston, MA
Tasca Toyota Boston put no quoted add-ons on any of its 9 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $499 — below the MA median of $595
- Quoted add-ons: None in 9 quotes from the past year
- Quotes, past year: 9
See full review & verified quotes →
#6 — Toyota Of Watertown
Grade: A · Score: 100/100 · Watertown, MA
Not one of Toyota Of Watertown’s 6 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $500 — below the MA median of $595
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#7 — Bourne’s Auto Center
Grade: A · Score: 99/100 · Easton, MA
Bourne’s Auto Center keeps the F&I office out of it: no quoted add-ons in its 19 quotes from the past year.
- Dealer fees: $584 — below the MA median of $595
- Quoted add-ons: None in 19 quotes from the past year
- Quotes, past year: 19
See full review & verified quotes →
#8 — Koch Route 2 Toyota
Grade: A · Score: 99/100 · Lancaster, MA
Koch Route 2 Toyota put no quoted add-ons on any of its 12 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $495 — below the MA median of $595
- Quoted add-ons: None in 12 quotes from the past year
- Quotes, past year: 12
See full review & verified quotes →
#9 — Wellesley Toyota
Grade: A · Score: 99/100 · Wellesley, MA
Not one of Wellesley Toyota’s 8 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $475 — below the MA median of $595
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
#10 — Woburn Toyota
Grade: A · Score: 98/100 · Woburn, MA
Woburn Toyota keeps the F&I office out of it: no quoted add-ons in its 18 quotes from the past year.
- Dealer fees: $554 — below the MA median of $595
- Quoted add-ons: None in 18 quotes from the past year
- Quotes, past year: 18
See full review & verified quotes →
#11 — Nucar Toyota Of North Attleboro
Grade: A · Score: 98/100 · North Attleborough, MA
Nucar Toyota Of North Attleboro put no quoted add-ons on any of its 7 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $529 — below the MA median of $595
- Quoted add-ons: None in 7 quotes from the past year
- Quotes, past year: 7
See full review & verified quotes →
#12 — Mcgee Toyota Of Hanover
Grade: A · Score: 97/100 · Hanover, MA
Not one of Mcgee Toyota Of Hanover’s 13 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $699 — above the MA median of $595
- Quoted add-ons: None in 13 quotes from the past year
- Quotes, past year: 13
See full review & verified quotes →
#13 — Autofair Toyota Of Tewksbury
Grade: A · Score: 97/100 · Tewksbury, MA
Autofair Toyota Of Tewksbury keeps the F&I office out of it: no quoted add-ons in its 4 quotes from the past year.
- Dealer fees: $695 — above the MA median of $595
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#14 — Toyota Of Greenfield
Grade: A · Score: 97/100 · Greenfield, MA
Toyota Of Greenfield put no quoted add-ons on any of its 4 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $695 — above the MA median of $595
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#15 — Acton Toyota Of Littleton
Grade: A · Score: 96/100 · Littleton, MA
Not one of Acton Toyota Of Littleton’s 7 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $663 — above the MA median of $595
- Quoted add-ons: None in 7 quotes from the past year
- Quotes, past year: 7
See full review & verified quotes →
#16 — Nucar Toyota Of Norwood
Grade: A · Score: 96/100 · Norwood, MA
Nucar Toyota Of Norwood put quoted add-ons on just 17% of its quotes from the past year — light for an A-grade dealer.
- Dealer fees: $529 — below the MA median of $595
- Quoted add-ons: On 1 of 6 quotes from the past year (17%)
- Quotes, past year: 6
See full review & verified quotes →
#17 — Copeland Toyota
Grade: A · Score: 95/100 · Brockton, MA
Copeland Toyota holds the A grade across 27 quotes from the past year — a substantial sample size.
- Dealer fees: $595 — at the MA median
- Quoted add-ons: None in 27 quotes from the past year
- Quotes, past year: 27
See full review & verified quotes →
#18 — Westboro Toyota
Grade: A · Score: 95/100 · Westborough, MA
Westboro Toyota put no quoted add-ons on any of its 5 quotes from the past year — rare for an A-grade Toyota dealer.
- Dealer fees: $595 — at the MA median
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#19 — Balise Toyota
Grade: A · Score: 94/100 · West Springfield, MA
Not one of Balise Toyota’s 8 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $784 — above the MA median of $595
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
#20 — Sullivan Brothers Toyota
Grade: A · Score: 94/100 · Kingston, MA
Sullivan Brothers Toyota keeps the F&I office out of it: no quoted add-ons in its 8 quotes from the past year.
- Dealer fees: $599 — above the MA median of $595
- Quoted add-ons: None in 8 quotes from the past year
- Quotes, past year: 8
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
- Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
- Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
- Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →
Toyota Dealers by Metro in Massachusetts
Shopping a specific city? These metro-level rankings drill into Toyota dealers near each major Massachusetts market:
Massachusetts Toyota Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Dealer Fees | Quoted Add-ons | Quotes, Past Year |
|---|---|---|---|---|---|---|---|
| 1 | Herb Chambers Toyota Of Auburn | Auburn | A | 100 | $504 | None | 14 |
| 2 | Herb Chambers Toyota Of Boston | Medford | A | 100 | $504 | None | 13 |
| 3 | Ira Toyota Of Danvers | Danvers | A | 100 | $545 | None | 11 |
| 4 | Harr Toyota | Worcester | A | 100 | $598 | None | 10 |
| 5 | Tasca Toyota Boston | Boston | A | 100 | $499 | None | 9 |
| 6 | Toyota Of Watertown | Watertown | A | 100 | $500 | None | 6 |
| 7 | Bourne’s Auto Center | Easton | A | 99 | $584 | None | 19 |
| 8 | Koch Route 2 Toyota | Lancaster | A | 99 | $495 | None | 12 |
| 9 | Wellesley Toyota | Wellesley | A | 99 | $475 | None | 8 |
| 10 | Woburn Toyota | Woburn | A | 98 | $554 | None | 18 |
| 11 | Nucar Toyota Of North Attleboro | North Attleborough | A | 98 | $529 | None | 7 |
| 12 | Mcgee Toyota Of Hanover | Hanover | A | 97 | $699 | None | 13 |
| 13 | Autofair Toyota Of Tewksbury | Tewksbury | A | 97 | $695 | None | 4 |
| 14 | Toyota Of Greenfield | Greenfield | A | 97 | $695 | None | 4 |
| 15 | Acton Toyota Of Littleton | Littleton | A | 96 | $663 | None | 7 |
| 16 | Nucar Toyota Of Norwood | Norwood | A | 96 | $529 | 17% | 6 |
| 17 | Copeland Toyota | Brockton | A | 95 | $595 | None | 27 |
| 18 | Westboro Toyota | Westborough | A | 95 | $595 | None | 5 |
| 19 | Balise Toyota | West Springfield | A | 94 | $784 | None | 8 |
| 20 | Sullivan Brothers Toyota | Kingston | A | 94 | $599 | None | 8 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
- Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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